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THE BENEFITS OF
COMPETITIVE PRICING
Both
agents and buyers show enhanced enthusiasm when looking at a
competitively priced home. Agents like to talk about and show such
houses with interest.
Prospects are shown competitively priced houses with the intention of
buying, not merely to compare with the other realistically priced houses
in the neighborhood. Many times, an overpriced listing gets a lot
of early action only to help sell competitively priced homes.
Experience shows that a competitively priced house will sell much faster
than those which are overpriced. Competitively priced homes rarely
end up in expired listings. Generally, the higher the initial
price, the lower the actual sales price. Statistically, a house
that sells in the first 30 days will bring the highest sales price and
that amount will decrease as time passes.
Over 8
out of 10 people repeat homes buyers sold their current home before
purchasing another. This shows the importance of competitive
pricing for moving the house within a reasonable time to enable the
seller to purchase another home.
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